Picture this, you’ve been in business for a few years and you feel it’s time to position yourself for further growth but you don’t know where to start. Even worse, you’re noticing your competitors in the news and on social media, and bloggers and influencers are talking about them as if they are all the rage. Or perhaps, you’ve created your dream business, you’re excited about serving your target market and you’re eager to let them know that you’re not…