When a local entrepreneur sends an SOS we answer the call. Rebecca is a passionate businesswoman and the owner of Citizen Kid, a neighbourhood toy store with a heart. She was frustrated with her declining engagements and impressions thanks to the changing algorithm, and she wanted to increase visibility for Citizen Kid, build a closer relationship with her community, and grow her customer base beyond her city.

To celebrate her 15^th business anniversary, she knew she had to do something different if she wanted to be noticed and to be remembered. With her store in Hamilton, Canada, how could she expand her reach?

She hired us and we delivered. 

💡 The Challenge:

By working with Rebecca, we developed a clear mission: boost visibility, reconnect with her community, and grow her customer base beyond city limits. She knew it was time to do something bold and unforgettable.

Campaign Goals:

• Celebrate Citizen Kid’s 15th anniversary with a standout campaign
• Increase visibility locally and nationally
• Deepen community ties through purpose-driven partnerships
• Drive more traffic, engagement, and sales

What We Did:

We created a strategic communications campaign that brought the heart of Citizen Kid to the spotlight:

✅ Designed a fresh visibility strategy across social and digital platforms

✅ Built a meaningful partnership with Food4Kids Hamilton to align with the brand’s values

✅ Created high-impact content and messaging that resonated with local and national audiences

✅ Secured media coverage in The Toybook, a leading voice in the toy industry

Results We Got:

📈 10% increase in sales

📈 9x spike in website traffic

📈 85.8% jump in Instagram impressions

📈 855% boost in follower engagement

📈 1,766% surge in non-follower engagement

📈 National feature alongside industry giants in The Toybook

With the right strategy, your business can be seen, heard, and remembered—just like Citizen Kid. Ready to grow? Let’s talk.