At Oasis Integrated Communications, we champion Diversity, Equity, and Inclusion (DEI). When four trailblazing Filipina Canadians, won the US-based 100 Most Influential Filipina Women in the World Award™, and entrusted us with their publicity ahead of their trip to Eurpoe to collect their trophies, we knew this was an opportunity to amplify their impact and inspire future generations.

💡The Challenge:

Highlight the incredible achievements of Dr. Eileen de Villa, Joycelyn David, Rechie Valdez, and Anna Patrizio. We aimed to focus on the contributions of these women to Canada’s multicultural landscape and inspire a new wave of immigrant leadership.

Campaign Goals:

• Elevate the visibility of these influential leaders
• Empower young immigrants by showcasing the limitless potential of Filipina-Canadian women
• Celebrate their recognition as a significant step for DEI in Canada

What We Did:

✅Developed a tailored PR strategy to capture the resilience, determination, and national pride surrounding this prestigious award.

✅Secured high-impact media coverage across Canada and the US, including CTV News Toronto, Yahoo!, Toronto Guardian, and OMNI TV, emphasizing the impact of immigrant leaders and the face of change in Canadian leadership.

✅ Amplified their story across digital and print, reaching audiences in diverse sectors and niche publications, including those in the pharmaceutical industry.

Results We Got:

📈Over 84+ million media impressions across TV, magazines and online media, generating powerful visibility for these four Filipina Canadian leaders.

📈Major media features across Canada and the US, spotlighting DEI in leadership and breaking new ground for immigrant narratives.