Brand Storytelling? #Nailedit! Content Creation Tips to Get More Eyes on Your Business!

Brand storytelling is a great way to connect with your clients and customers, and build bridges to new relationships that get you more leads, sales, and profits. 

Like an individual, every brand has a personality that speaks to the core of what it represents, including desirability, sincerity, and competence. Think of some of the most iconic brands globally and you can immediately associate human characteristics with them – friendly, happy, exciting, sophisticated, or quirky.

So how do you truly represent your brand personality? Brand storytelling, of course. 

In a world that is full of competing brands that are bombarding you every day, brand storytelling is a great way to make sure you STAND OUT. Brand storytelling is intentionally connecting with your audiences in a way that pulls them into your story, tugs at their heartstrings, and wins them over as believers and ambassadors of your brand. 

When you weave brand storytelling into messages about your products and services, creating and using emotive words and a series of plot points to build an emotional connection with your brand, you’re more likely to be remembered. When people remember you, they are more likely to choose you when they decide to make a purchase.

There are many ways to incorporate brand storytelling into your business, and each touchpoint gives customers or clients more reasons to choose you. You can share the story behind your brand, your products, your services, how you started vs. where you are now, the success stories and how you helped your clients, testimonials, and more!

Brand storytelling is a huge part of what we do at Oasis Integrated Communications to help our clients get more eyes on their business. By now you might be thinking, how do I get started with incorporating brand storytelling into what I do? Not only that, how do I nail it?

Know Your Clients/Customers

Who do you want to reach with your brand? What are their pain points? What solutions and buzzwords connect best with them? What social media and platforms do they use? Your clients or customers are real people who you want to reach. That means with every story you tell, every social media post, and every interview that you do, you should speak or write in a way that you can reach them.

Create Content that Connects on an Emotional Level

Whether you’re wooing your clients or customers with witty captions on social media, using the emotional pull of a compelling human-interest story, a touching video, a persuasive blog article, or a thought-provoking infographic, the idea is to strategically connect with them in a meaningful way. Create stories that are emotionally stimulating to whet their appetite and lean in for more. Yes, facts are important, but they are known to activate only two integral sections of the brain. Stories with an emotional appeal, however, have the power to impact several sections of your brain, including the sensory cortex, frontal cortex, and motor cortex. When you include brand storytelling into the key touchpoints for your brand, it helps to humanize your brand while endearing people to it. They are more likely to believe in what you’re selling and want to buy into it.

Turn up the Visual Appeal

The first impression matters, still. In the era of shortened attention spans, one-liner memes, and a 280-character limit (thanks to X, formerly Twitter) it is important to get the attention of your clients or customers with eye-catching visuals that resonate long after the first glance. More than that, maintaining high-quality content is a great way to attract potential customers and convert existing ones into loyal superfans and brand ambassadors. Here are a few questions to think about as you process how to turn up the visual appeal:

  • How is your brand represented visually?
  • How could you do better at creating a better Instagram aesthetic?
  • Do your images and videos represent the brand personality that you’re building?
  • How could eye-catching posts and better video content build your engagement?

Tap into Engaging, Real-World Fun!

How can you engage with customers while ensuring that your messages are fully aligned offline? Events and experiential activations (locally or at a bigger scale) can play a super important role in etching your brand in the minds of your clients or customers. Enhance the messages with interactivity such as gameplay, videos, photo booth, and shareable content, and you have a winning formula.

Storytelling has been around since the beginning of time and has been passed down through generations, that’s how we learn customs, traditions, and even languages. Brand storytelling is an important part of life we do it every day without even noticing! If you can learn the art of effortlessly interweaving them into marketing your brand, it will eventually become second nature. We all have a story. Let us help you to make yours a bestseller.

Reach out today to see what we can do for you!