#FILIPINOW Campaign
Our work on the ground-breaking, #FILIPINOW campaign bolstered awareness and ramped up the visibility for this extraordinary first-of-its kind initiative to secure over 2 million social media impressions in less a month! Plus, we landed a story in the Toronto Star got coverage from top online media!
Launched in June 2021 during Filipino Heritage Month, the campaign was competing with a host of ethnic celebrations and news coverage emanating from the ongoing pandemic. However, with strategic placement from Oasis Integrated Communications, we were able to secure media coverage, build the momentum, and generate awareness for the campaign organizers.
The Toronto-based social media campaign celebrated Filipino mentors, heroes, and those who inspire others from around the globe. Spearheaded by Filipino-Canadians Joycelyn David and Argentina Beltran, neighbours and friends from south Etobicoke’s Mimico area, #FILIPINOW launched just in time for Filipino Heritage Month, which began a movement for an annual celebration every June in Ontario.
Paradise Delivered:
- PR Strategy
- Media Relations
- Brand Storytelling
- Press Release
- Feature Writing
- Online Media Coverage including the trendy 6ix Buzz Media
- Toronto Star News Story!
