Ignite IGL Foundation – COVID-19 Community Outreach

Paradise Delivered:

• PR Strategy
• Press Release
• Media Interviews
• Media Relations
• Event Management
• Corporate Social Responsibility

With the deadly COVID-19 pandemic picking up speed and wreaking havoc globally, and cases rising in Jamaica, there was widespread dialogue across the media and online about ‘pivoting’. However, knowing full well that some of the most vulnerable including the elderly, those living with disabilities, and low-income earners did not have access to life-saving resources, the Ignite IGL Foundation partnered with the Jamaica Red Cross to roll out its COVID-19 corporate social responsibility (CSR) outreach in 11 communities across the island. Oasis Integrated Communications led the PR campaign, visiting the communities, coordinating activities on the ground including photo ops with top executives from each organisation. In the end, 450 families received grocery packages and were grateful for the unexpected joy! The bonus? We secured coverage across the leading traditional media outlets with ample support in the online space to bring added visibility to this critical partnership.