Samsung – Launch of the Industry’s first NFC (Near Field Communication) Printers


Samsung and local partner Intcomex tasked the team to launch the industry’s first NFC (Near Field Communication) enabled mono and colour laser printers and multifunction printers (MFPs) that allow users to print high-quality photos and documents from their smartphones. Oasis Integrated Communications deployed a multi-faceted PR campaign centred around the product launch, crafting an editorial concept and a high-visibility media tour to highlight the key selling points of the printers, drum up sales momentum in the crucial launch stages, and create positive brand awareness.

Paradise Delivered:

  • PR Strategy
  • Branding
  • Event and Product Launch Planning and Management
  • Press Release
  • Photography
  • Videography
  • Media Tour Planning and Coordination
  • Prime Time Radio Interviews
  • Prominent News Stories in top Business media and top Magazines!