True Blue – Lauren LeFranc

UK Barrister and Founder & CEO of JA Island Roasters, Lauren LeFranc was up for one of the biggest challenges of her life when she launched her start-up, a flagship coffee company in a market dominated by established coffee giants. We tailored a multi-pronged PR campaign that delivered exceptional results through brand strategy and key messaging to land her cover-page stories, and detailed features in the most respected traditional, trade and online publications. The coverage was bolstered by interviews on top-tier radio and TV shows, cementing her name as a force to be reckoned with in the industry. Lauren was later named one of the top 10 Women in Sustainability in Forbes Magazine.

Paradise Delivered:

• PR Strategy
• Feature Writing
• Media Relations